![]() ![]() What Is Synthetic Voice?Īrtificial intelligence and advanced software tools can successfully synthesize a natural-sounding human voice nearly indistinguishable from real humans. Let’s take a closer look at how synthetic voices and voice cloning work: the applications, best use cases, benefits and concerns to be aware of. As text to speech technology sounds more realistic, voice cloning and speech synthesis come closer than ever to the real thing - providing high-quality narration and convincing audio options for brands, educators, authors, and more. However, brands don’t always have the time or budget necessary to schedule multiple voice actors, recording studios, re-takes, and post-production. Human voice actors bring emotion and personality to their recordings. With the demand for narration and audio work, the popularity of synthetic voices is skyrocketing. Businesses and schools need training and educational materials spoken aloud. Tech brands build voice assistants into products. The need for reliable, affordable brand audio goes further than marketing and retail industries. ![]() Synthetic voice and voice cloning software are great options. By using a consistent voice across all marketing and services, companies build trust with customers and unify their brand image (and sound). ![]() And because these massively popular new mediums are audio-only - like podcasts or music-streaming services - it’s not enough to only have a good logo or visual design.īrands need an audio identity, too. With so many different ways to find new audiences and buyers, brands need a recognizable and consistent identity. Marketing services or products through a single channel no longer makes the cut successful companies reach customers through podcasts, banner ads, social media posts, sponsored content, and more. Check out Jodi’s “promo style” reading of the first two paragraphs.Ī unified brand identity is more important than ever in our new immersive experiences and synthetic voice or voice cloning are powerful tools. ![]()
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